Who is Joel Naoum? A man, yes. A human being, yes. A carbon based lifeform, yes. But is there more to him than being a mamal and living on Earth? The answer will surprise you, for it is yes.
Naoum began his life as child to Australian writer Dianne Blacklock (can’t find her on Wikipedia so rest assured she will be getting her very own Robinpedia entry). Sitting by her side he absorbed a love of books but as a social butterfly he could not see fit to cocoon his radiance in the solitary world of authorship. One year his mother took him to the Sydney Writers’ Festival (why yes I am a volunteer, how can I help) and he found that despite being introduced to cool authors such Andy Griffiths and Garth Nix he was himself more attracted to the lurking representatives from the publishing houses. A fire was ignited within the belly of the young Naoum and he set his heart upon joining the publishing industry.
Pan MacMillan gave Naoum his first job in the publishing sphere. He both horrified and delighted his interviewer by telling her about his love of the new technology ebooks (he’s older than he looks, it was new back then). She loved his innovative approach, she did not so much love that he somehow had an illegal electronic copy of one of Pan MacMillan’s titles. He did not know it was illegal prior to this point and does not recommend it as an interview strategy. Fortunately he still got the job.
Not only did Naoum get the job but he thrived. He was awarded the Unwin Fellowship and was able to travel to the UK and learn all about the innovative things UK publishers were doing in epublishing. He spent three months in the UK learning the secret business of a variety of publishing houses.
After his fellowship ended and Naoum returned to Australia he was selected to head up Pan MacMillan’s digital first imprint, Momentum. Their original goal was to still be able to publish mid list authors that there was no longer shelf space for after the collapse of Boarders. Because they love authors and stuff. The focus of Momentum changed as they came to realise that the ebooks that sold well were more genre based such as romance, crime and spec fic, not so much literary Australiana. Just quietly, e also love their self help and parenting books. In order to make money the imprint had to switch from its original purpose. Over a 5 year period Momentum put out 450 titles.
Naoum, still committed to the digital world has now setup his own company, Critical Mass. This is mainly a self-publishing consultancy firm that helps self published authors get in touch with editors, designers, and gives marketing advice. He will also help people looking to traditional publish polish their pitches. He is there for you.
In addition to this Critical Mass, Naoum has designed a course for The New South Wales Writers’ Centre, where he is a board member, that actually publishes student’s work. It is open to people with completed and edited manuscripts. Naoum then takes students through cover design, formating, connecting with a distributor, and finally, actually hitting publish and getting a print copy into their hands.
Find out more about Robinpedia here.
Read about The New South Wales Writers’ Centre Stick here.
Buy my shit here.