Such an important read by Mike Cullen. Please read every word.
Dear Prime Minister,
I wasn’t sure how to address your government’s latest announcement yesterday. The age old belief that announcing unpopular moves late on Friday no longer has the same power it did in the years before social media. Social media now means an unpopular announcement now trends on Twitter within minutes of the announcement and, if it’s on a Friday, that announcement has the weekend to fester and build momentum.
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