Here’s the Chilling 30-Second Ad about the Dangers of Texting and Driving That Everyone Is Talking About

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Here’s the Chilling 30-Second Ad about the Dangers of Texting and Driving That Everyone Is Talking About

TIME

The U.S. Department of Transportation launched its first-ever national advertising campaign last week, featuring a 30-second PSA going viral now that depicts a fatal side collision in which three young Americans are in a car, and the driver is killed after she runs a stop sign and fails to see the truck coming from the side because she picked up her phone to answer a text. The tagline: “U Drive. U Text. U Pay.”

It is the latest graphic PSA about the dangers of distracted driving to go viral worldwide. While the DOT spot is graphic, a 2009 dramatization produced by a Welsh police department now boasts 5.3 million views on YouTube because of its gory scenes of women’s heads slamming into windows and blood streaming down their faces, a strategy that raised eyebrows at the time. A 2012 video produced by Belgian road safety NGO Ryd Belgium that has…

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About Robin

I am a neurodiverse writer from sunny Sydney Australia. My debut paperback, Confessions of a Mad Mooer: Postnatal Depression Sucks, was released in December 2016. Henrietta Dodgson's Asylum for Damaged Women is due out end of 2017. Will work for money.

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