Here’s the Chilling 30-Second Ad about the Dangers of Texting and Driving That Everyone Is Talking About

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Here’s the Chilling 30-Second Ad about the Dangers of Texting and Driving That Everyone Is Talking About

TIME

The U.S. Department of Transportation launched its first-ever national advertising campaign last week, featuring a 30-second PSA going viral now that depicts a fatal side collision in which three young Americans are in a car, and the driver is killed after she runs a stop sign and fails to see the truck coming from the side because she picked up her phone to answer a text. The tagline: “U Drive. U Text. U Pay.”

It is the latest graphic PSA about the dangers of distracted driving to go viral worldwide. While the DOT spot is graphic, a 2009 dramatization produced by a Welsh police department now boasts 5.3 million views on YouTube because of its gory scenes of women’s heads slamming into windows and blood streaming down their faces, a strategy that raised eyebrows at the time. A 2012 video produced by Belgian road safety NGO Ryd Belgium that has…

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About riedstrap

I have completed my first novel*... well third if you count the two magnificent pieces I wrote in primary school, and am really getting passionate about writing and learning about webdesign, blogging and publishing. *Since starting this blog I have in fact completed the sequel to said novel and am thinking of releasing it next year. But have also snuck in another two novels, one which I want to self publish next year, a memoir for all my fellow fifty shades of crae crae lady friends, and a flirty bit of feisty fun that will be epublished through Spice Ebooks in July 2015.

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